Hansika Sawhney, a mobile
phone stylist from Hyderabad, tells us how a simple idea changed her life and
helped her carve a business niche for herself
Hansika began with
dust plugs for the audio jack (Rs 250 – Rs 500), a unique way to protect phones
from dust that accumulates, yet make your phone look chic. They are available
in various designs – bows, flowers, cartoon characters, crystals et al – and
are an instant attraction. Then she started designing mobile phone covers
(mostly iPhone covers. But she does make covers for other phones too on request,
ranging Rs 700-1,200) for which she is getting several accolades. “It all
depends. Sometimes I make exclusive pieces and other times I make a collection.
But either way I ensure that my customers get the best quality products.”
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| Hansika Sawhney |
An idea can change your
life. And if it’s something avant-garde, there’s nothing like it! Meet Hansika
Sawhney, a 24-year-old Hyderabad-based entrepreneur who just proves how true that
is with her business venture InkyPinky, an innovative and funky enterprise that
has been garnering a dedicated fan base for some time now.
It all began in
September 2012 when Hansika wanted to take up a job. The girl who has always
been “keen to do things on my own”, decided to start off by herself and while
she was considering what would be an ideal thing to do came one brilliant
thought! “I love dressing up my phone, and why don’t I do it for others?” she
thought.
“What an idea sirjee!”
and hence began this wonderful journey…
What’s InkyPinky?
InkyPinky is all about making a style statement. But how? With your phone! Hansika capitalised on a really unique target audience that not many had even recognised. The BCom graduate from St. Francis College for Women, Hyderabad, designs mobile phone accessories and helps you give a personal touch to your phones. Says Hansika, “What I sell, you can’t find it anywhere in the market here. They are all unique because I make them myself and you get that personal touch which you desire.”
InkyPinky is all about making a style statement. But how? With your phone! Hansika capitalised on a really unique target audience that not many had even recognised. The BCom graduate from St. Francis College for Women, Hyderabad, designs mobile phone accessories and helps you give a personal touch to your phones. Says Hansika, “What I sell, you can’t find it anywhere in the market here. They are all unique because I make them myself and you get that personal touch which you desire.”
Hansika began with
dust plugs for the audio jack (Rs 250 – Rs 500), a unique way to protect phones
from dust that accumulates, yet make your phone look chic. They are available
in various designs – bows, flowers, cartoon characters, crystals et al – and
are an instant attraction. Then she started designing mobile phone covers
(mostly iPhone covers. But she does make covers for other phones too on request,
ranging Rs 700-1,200) for which she is getting several accolades. “It all
depends. Sometimes I make exclusive pieces and other times I make a collection.
But either way I ensure that my customers get the best quality products.”
Striking a chord
Belonging to a
business family, the girl also knows how to measure the audience interests. “I
ensure there is variety in my products. I even come up with seasonal
collections. It’s summer now, and so there are lot of flowery patterns in my
designs,” she explains.
Interestingly when
Hansika began work, she hardly had any competitors. “Nobody was doing anything
similar then. You do get accessories from mobile dealers. But they are
monotonous and repetitive and so I decided to come up with unique patterns,” she
further says.
Catering mostly to the
female customers, the mobile phone accessories have a lovely touch of feminism
to them. “I customise my designs to suit the needs of the buyers. I have
special requests sometimes and I make them.”
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| Hansika's dust plugs |
Customer Satisfaction
Hansika says the most
important thing for her is customer satisfaction. “I personally understand the
needs of my clients and ensure I am able to deliver what they want. In fact I
have many clients who leave messages thanking me. It feels great,” she smiles.
With social media in tow
Hansika attributes her
steady business to social media. Saying that she has mostly built a loyal set
of customers through Facebook she adds, “It was through Facebook that I got to
reach out to large number of people. I can interact with my followers and know
what the response is.”
Also, InkyPinky has
customers from all over India and Facebook is the medium of interaction for
them. “I also take orders on Whatsapp,” she quips.
In fact, Hansika wants
no stone left unturned and in a hunger “to do something new and unique”, will
soon be launching a mobile phone application through which orders can be
placed. “My entire clientele is people who own smartphones, and I felt having
an application would be great.”
Single force
A young girl of 22
when she started off, Hansika didn’t take any help from anyone. Not even her
parents. “My family is proud of me because I am here due to my own effort,” she
smiles.
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